Swipeo provides backend solutions for hosting penny auctions on public or private domains including blogs, forums and social networks. Swipeo provides a comprehensive auction serving system much like the ad serving systems associated with search engines. In this case instead of using your ad space for cpc or cpm revenue you convert the space to a fun interaction that incentivizes and rewards your users. The system will deliver an improved ROI and increased growth in your membership base through the use of this innovated technology.